One of the biggest misconceptions about becoming your own boss is that you have to create a grand business plan in order to be successful. Luckily, that isn’t always the case. There are options to do what you love and provide services that can allow you the freedom of being self-employed. If you love to teach, bake, create, provide child care, get people organized, then you can become your own boss! All you have to do is decide on the service you can provide and make your dream a reality!
Business.org is ready to help American’s ditch the “9 to 5” and become their own boss in 2020. But which dreams are American’s most likely to pursue? It turns out that entrepreneurs who want to go solo (like an entrepreneur but doing it solo), have quite a few options they’re exploring. Using data from Google Trends, we found around 30 frequently searched solopreneur jobs. We then broke those jobs down by state to figure out where, exactly, each solopreneurial venture is most popular. Check out the full report to each state’s results.”
Here are some interesting findings about on the most popular solopreneur jobs nationwide for 2020.
- Surprising absolutely no one, California’s top-ranked solopreneur job is social media influencer
- A little more surprising? “Social media influencer” was also the most-searched term in Illinois and Texas—two lovely
states, of course, but both with a much lower reputation for stardom than La-La Land.
- Estheticians had the most-searched solopreneur job in Hawaii (spa treatments clearly go hand in hand with paradise-
- People in Idaho and Utah seem to need a little extra encouragement; life coaching came in first in both states.
- “Amazon seller” took first place in three states thousands of miles apart: Florida, Nevada, and New Jersey. Obviously,
solopreneurs can follow Amazon’s motto (“Work Hard. Have Fun.”) no matter where in the US they live.
Medically reviewed by Timothy J. Legg, PMHNP-BC, GNP-BC, CARN-AP, MCHES on April 1, 2016 — Written by Jerisha Parker Gordon
Stress in America
Do your shoulders instantly tense up with the thought of the hustle and bustle of the holiday season? Does your heart skip a beat when you think about spending the entire day with your extended family during the most wonderful time of the year? Does the thought of a revolving balance on your credit card from overspending keep you up at night?
If you answered yes to any of these questions, you’re not alone. Money and family responsibilities are some of the top sources of stress in America.
Before the stress of the holidays sneaks up on you, read on to learn how to enjoy your most stress-free holiday season yet.
The Most Common Symptoms of Holiday-Related Stress
Stress can wreak havoc on the body in many different ways. Symptoms of stress can include the following:
- body aches
- inability to sleep
Who Is Affected by Holiday Related Stress?
Holiday stress can affect anyone, even children. There are a lot of expectations around the holidays. Many people associate the holidays with social gatherings, rituals, and happy memories. These expectations can lead to stress.
It can quickly become overwhelming to make every meal award-worthy and every wrapped gift look perfect. Finding the time to attend every party, or feeling like you haven’t been invited to enough parties can cause stress. When you add the financial burden, travel, and visiting family members, stress can start to pile up. There’s also a desire to cram in every tradition and event to make sure each day is memorable.
Finally, the holidays can also be a difficult time of the year for people who have lost friends and family members. The memory of their loss can add to other sources of stress and hurt even more.
Tips for Managing Holiday Stress
1. Plan Ahead
Finding time for all of your holiday activities can be tricky. On top of your holiday commitments, you may also have to deal with increased traffic, especially around malls. Or you may feel extra pressure to get ahead of work so that you can take time off to travel.
Creating an action plan can help to relieve stress. Write down all of the things you need to do so that you can prioritize the things that are most important. You will also be less likely to forget something if you have a list.
2. Put Yourself First
With such a huge focus during the holidays on giving, it can be easy to forget to give back to yourself. Taking care of yourself will improve your mood and make it easier for you to take care of others.
Set aside some time to do things you enjoy. Find time to exercise, plan a dinner out, or just get a few minutes of fresh air. And don’t forget the importance of a regular good night’s sleep.
3. Keep Your Finances in Check
If you’re worried about your spending and how it will affect you after the holidays are over, be realistic about what you can afford to spend. The sentiment behind a gift is more important than the cost.
Create a budget and stick to it. Spend only what you can afford, and if you don’t have the ability to spend anything, bake a treat or offer your talents and time to your friends and loved ones.
4. Honor Loved Ones You Have Lost
It may be difficult to celebrate the holiday season if you’ve lost someone dear to you or distance makes it difficult to spend time together.
Spend this holiday season reflecting on special memories and how you will honor the person you lost by doing something meaningful in their honor. If you’re unable to spend time with loved ones, volunteer your time to a local organization where your smiling face could change someone’s day. Their smile could most certainly warm your heart.
5. Indulge in Moderation
Indulge in foods that you may only have once a year, but don’t forget the importance of healthy eating as well. A glass of eggnog or five sugar cookies for breakfast isn’t going to completely derail your eating plan. But it’s not a realistic way to eat every day during the holidays. Not only will it leave you feeling ill, but also the pounds will quickly sneak up on you. Everything in moderation is key this time of year.
6. Don’t Be Afraid to Say No
It’s okay to say “no,” and the more you say it, the easier it will get. Say “yes” to the events and things that you know will bring you joy. Say “no” to obligations that you know will cause you heartache and disappointment. If working a few extra hours of overtime will make you happy so you can treat your mom to her first new television in twenty years, do it. But if your neighbor that you’re not too fond of invites you to a holiday party, feel free to decline. You’ll be happy that you did.
Should You See a Doctor?
If you’ve tried the tips above and your mood hasn’t improved, speak to your doctor. Just sharing your feelings with your doctor may help you feel better. If not, your doctor can discuss prescription medications or other treatment plans that might be able to help.
When it comes to stress, it’s important to listen to what your body and mind are telling you. If a situation is too stressful, ask yourself why it’s stressful and what you can do to better manage your stress. Not only will this help you to deal with holiday stress, but it can also help you better manage stress throughout the year.
Organizations have many options when it comes to marketing for Small Business Saturday, which occurs on the first Saturday after Thanksgiving. Small Business Saturday encourages consumers to support local businesses. The event drives attention to local small companies, presenting them with an opportunity to create brand awareness and increase local sales.
Taking advantage of Small Business Saturday requires planning, executing, and financing strategies. Funding your efforts can be done through securing a small business loan. The working capital can be used to hire seasonal staff, purchase extra inventory, or pay for a marketing campaign.
However, marketing isn’t always simple. Here’s what you need to know and how to take advantage of small business’s big day.
Ramp Up Digital Marketing for Small Business Saturday
Brands must work to engage customers through both digital and physical means. This omnichannel experience begins with digital marketing basics. You Should Consider:
Building Relationships on Social Media: Connecting with customers on social media can help you capture additional holiday sales. When marketing for Small Business Saturday, you may want to gradually tease out your plans for the big day. You can use social media to broadcast a special offer or invite customers to an in-store event. Social media is ideal for highlighting how you plan to celebrate Small Business Saturday. When posting on social media, be sure to include the #ShopSmall and #SmallBizSat hashtags.
Using Email Marketing: Email campaigns are an effective way to garner consumer attention and bring awareness to exclusive Small Business Saturday deals. It’s important to go beyond broad, generic messages. Personalization is increasingly vital in standing out in email campaigns. Key Strategies to Employ:
- Take the time to get to know your audience.
- Create copy aimed directly at them.
- Highlight promotions that fit their needs.
- Give them a clear action to take in response to the message.
Fostering Online Reviews: Consumers actively research products and services before committing to a purchase. Consider teaming up with an influencer who has a large following and a fair amount of influence within your area or niche. You can send them product samples in return for an honest review. This will help drive visibility and increase consumer confidence.
Implement Traditional Advertising Programs
Small businesses benefit from the ability to offer localized, personal services. You can leverage your relationship with your community to build trust and increase brand awareness. Traditional advertising campaigns can be ideal for furthering your presence in your community. Key Strategies to Employ:
Getting Involved With Your Local Xommunity: Participating in community service events helps you get to know those around you. And helps them get to know your business. Interacting with potential customers in a community setting shows that you’re interested in relationship building rather than just maximizing sales. You could consider sponsoring a charity or local event. Successful community involvement plans require commitment and a genuine interest in what you’re doing.
Run Ad Campaigns With Local Media: If you want to drive engagement at a local level, you must use channels that are specifically aimed at your local community. Your message can slip into the background on far-reaching media channels, but an ad campaign in a local paper can go a long way in helping people connect with your brand.
Offer Deals and Promotions: It’s critical to recognize the importance of deals and promotions when marketing for Small Business Saturday. Limited time offers, and discounts can persuade customers who are on the fence about your products and services to give them a try.
Prepare Your Systems and Operations
If you’re successful at marketing for Small Business Saturday, then you’ll need to be prepared for an increase in volume and customer interactions. Consider:
Optimizing for Mobile: Consumers do everything from product research to actual purchases via smartphones and tablets. Make sure your website is mobile optimized. If your website is not optimized for mobile, you risk running into problems as you work to increase traffic surrounding Small Business Saturday.
Updating Your Website: Make sure your address and contact info is correct on your website. Additionally, review your site to make sure that promotions are prominently displayed, and your payment process is working properly. Put new product pictures out if your current listings seem dated and ensure copy properly reflects your services. Take time to upgrade and adjust your site before the big event.
Hiring Seasonal Staff: Since Small Business Saturday falls in line with the holiday season, it’s a convenient time to bring in extra staff. Seasonal employees can be used to help launch a new marketing campaign, handle sales, or interact with customers.
Managing Your Inventory: One of the most important considerations for Small Business Saturday is that you have plenty of goods to sell. A boost in sales won’t matter if you don’t have inventory available to meet customer needs. Take some time to analyze your supplies and ensure you’re ready for the increase in demand.
By participating in Small Business Saturday, local businesses receive quite a few perks including community support, great local marketing opportunities, and the high potential to reach new customers. Utilize the above marketing strategies to better prepare for Small Business Saturday and take advantage of the shopping frenzy.
Ben Gold is president of QuickBridge, a privately-held financial services firm providing “small business loans” and short-term working capital funding solutions for small-to medium-sized businesses nationwide. Based on its growth, QuickBridge has ranked two consecutive years on the Inc. 500 Fastest Growing American Companies list. Ben is a thought leader in the financial tech. industry and a contributing member of the Forbes Finance Council.